Trade Libel Legal Definition: Defamatory statements made in regards to the quality of a business' product(s) or services. American Jurisprudence (2d) defines trade libel as: "... an intentional disparagement of the quality of property resulting in pecuniary damages. "It requires that the defendant published a false statement that induced others not to deal with the plaintiff, knowing it was false or acting with reckless disregard of its falsity, and caused the plaintiff monetary damages." In Proctor & Gamble, Judge Spatt of the United States District Court added: "The tort of trade libel is the disparagement of a business' goods or services. It does not protect the reputation of the business." French: diffamation commerciale. REFERENCES: Bassano, J. and others, ed., Am. Jur. (2d), "Libel"; §524 (2006), page 900 Duhaime, Lloyd, Legal Definition of Libel Duhaime, Lloyd, Legal Definition of Defamation Duhaime, Lloyd, Legal Definition of Slander Duhaime, Lloyd, Tort and Personal Injury Law Proctor & Gamble Company v. Quality King Distributors Inc. 974 F.Supp. 190 (1997) Categories & Topics: Duhaime's Tort and Personal Injury Law Dictionary Unless otherwise noted, this page was written by Lloyd Duhaime of Duhaime.org Always looking up definitions? Save time with our search provider (modern browsers only) If you find an error or omission in Duhaime's Law Dictionary, or if you have suggestion for a legal term, we'd love to hear from you!